Thursday, May 21, 2009

Hyden Yoo

I had the opportunity to tag along to a meeting with Mr. Hyden Yoo today, who taught me the basics of how to construct a tech pack. Hyden Yoo's story is extremely fascinating. Yoo appeared and ended up winning as episode of Fear Factor during Season 3. The challenges saw him suck the milk out of a goats nipple and fill a glass. I am sure most people take their $50,000 and put it towards a mortgage or a car but Yoo took his winnings, left his consulting job in Chicago and with no formal training pursued his passion: fashion design. He pretty much taught himself everything there was to know about garment construction. Up until this year the Hyden Yoo collection has been a men's line and featured tennis-inspired pieces like shorts, v-neck sweaters and cover-ups. Fall 2009 will mark the expansion to include high end women's pieces.