Tuesday, January 12, 2010

3sixteen | Second Installment of a Day With 3sixteen

In the second installment of 'A Day With 3sixteen' owners Andrew Chen and Johan Lam give us a sneak peak at their new head office and showroom in New York. In mid 2009 Andrew and Johan had the opportunity to partner up with denim guru Kiya Babzani to open the second chapter of Self Edge. Self Edge New York in one of the few spots in New York that you can find the 3sixteen collection in its entirety including the full range of accessories as well as footwear.

The captivating video, shot by Sarah Krusen, follows the two as they check in with their tie and shirt manufacturers while shedding some light on why they have chosen to maintain production in the United States. I have a great deal of respect for brands that take a hit on production costs in order to be more involved in the sampling and production process while supporting the local economy and building a relationship with the people that help them bring their designs to fruition.

On a side note you have until Friday to make your way over to the 3sixteen online store to capitalize on their holiday promotion. For all purchases over $150 made through the site between December 15th until January 15th you will be entered to win a $500 gift certificate. The outwear is on point this season with a stunning wax canvas stadium jacket (as seen in the video) as well as an even better Duffel Coat and you can't go wrong with the denim.

(via. 3sixteen)