Wednesday, February 24, 2010 | The Launch launched yesterday with the debut of Kanye's newest video "Coldest Winter". Replacing Kanye's former cluttered blog over at the new and improved site features a very clean aesthetic. The site will focus on the Architecture, Art, Cars, Design, Fashion, Fresh Kids, Girls and Music that catches the attention of the self-proclaimed 'King of Pop'.

Over the course of the last few years the debate has continued as to whether or not Kanye was directly involved with the tastemaking opinions that appeared on the site. Complex even went as far as putting together a feature "Cracking the Case". Only time will tell I guess.

(via. KanyeWest)