With the help of actor David Koechner (Talladega Nights and Anchorman fame) Nike put out this little viral joint revealing the secret behind Nike's Air Cushioning Technology. The air comfort and cushioning system was initially developed in 1979 and served as the midsole cushioning in their running shoes. It was later adapted and made visible in 1987 in the Air Max 1 and has gone on to be key components in the Air Max 90/95, Air Max Light and Air Max 360. The video features the likes of Nike athletes Paul Rodriguez, Maria Sharapova, Troy Polamalu, Carl Lewis, John McEnroe.
Finally the truth behind Nike's coveted air cushioning system.