Tuesday, April 13, 2010

FUCT | Starter Snapback Collection

Seems that we have gone full circle and are taking a step away from the fitteds and usher back in the era of the snapback. In my humble opinion I'm excited especially with the return of Starter. The brand itself has had an interested past. Founded in 1971 in New Haven, Connecticut the Starter brand was born. During the 1980s Starter pretty much ran the show partnering with the NBA, NHL, NFL and MLB. The brand went belly up in 1999 but the Starter name was purchased in 2004 by Nike for something like $43 million (including everyone's favourite footwear brands Shaq and Dunkman). Nike would hold the brand for a few years before selling it in 2007 to the Iconix Brand Group whose umbrella of companies included Bongo, Joe Boxer, London Fog, Mossimo, Rocawear, Skechers and Ecko.

Now Fuct isn't the first brand to revive the best fitting snapback. Supreme, Mighty Healthy, Cool Cats and Undefeated are just a few who have turned to the once iconic brand. Fuct will release three colorways which appear to be drawn from the Giants, Lakers and Raiders featuring the a traditional FUCT logo.

(via. FUCT)