Tuesday, March 24, 2009

Hypebeast: Tough Times: A Look Into the Current State of Streetwear

HypeBeast, one of the elite streetwear/fashion blogs on the web today, ran a feature article/interview called 'Tough Times: A Look Into the Current State of Streetwear' yesterday. The article features commentary from Chris Gibbs of Union, Hikmet Sugoer of Solebox, Arthur Chmielewski of HAVEN, Frank Liew of Quarters/Qubic, Erik Brunetti of FUCT and Alyasha Moore of Fiberops.  The articles discusses everything from the current business formula to stay a float during this economic downturn, the ability to risk take in the current economic environment and the positives that can come out of it.  The panel is very opinionated which makes for a very intriguing read.  Over the passed 6 months I have had the opportunity to discuss this issue with a few others including Bobby Kim and Ben Shenassafar (The Hundreds), Greg Rivera (Mishka NY) and Andrew Chen and Johan Lam (3Sixteen) and it is very interesting to see the correlation and at the same time contrasting approaches each companies has to survive the economic uncertainty.

The article is a great read.  Props to managing editor, Eugene Kan, and the rest of the HypeBeast team for doing this article, very insightful.

(via HypeBeast)