If you haven't seen these billboards yet they are pretty hype. So story goes, Audi throws up this billboard for the new A4 on the corner of Santa Monica and Beverly Glen with the headline "Your Move, BMW". So local Santa Moncia BMW dealership responds with a billboard across the street featuring the new M3 Coupe, reading "Checkmate". Though the cars aren't really comparable this is marketing genius. (via. NotCot)
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