Monday, February 1, 2010

Hypebeast | HUF: An American Pastime

Hypebeast recently caught up with the HUF crew to preview Spring 2010. Keith Hufnagel and designer
Hanni El Khatib discuss design inspiration, the comeback of the snapback, personal style, keeping design relevant for the skate community and HUF Footwear program. Hypebeast portrays the current line-up through an array of photographs that capture the essence of the simple, clean and classic cut and sew collection.

"Last month HUF gave us the opportunity to interpret its Spring/Summer 2010 Collection the way we felt would be most reflective of the colors, styles, and overall feeling within the new season. For us, the garments instantly traced back to our days as Little League kids, playing the game that has been long considered America’s pastime, Baseball. Loosely inspired by the classic film, The Sandlot, we embarked on a day long journey through the back roads of Northern California, capturing the essence of classic American rebellion, childhood, and overall love for everything nostalgic. Presented is a look into HUF’s Spring/Summer line through our eyes, with words from both Keith Hufnagel and designer Hanni El Khatib".

Definitely worth the read.