Wednesday, February 10, 2010

Today's Useless But Impressive Lesson | Logorama by H5

This little gem premiered at the Sundance Film Festival in the short film category and has since gone on to be nominated at this years Oscar as Best Animated Short. They piece was written and directed by design team H5 which is made up by Fran├žois Alaux and Herve de Crecy . I think I also read that there are roughly 2,500 corporate identities that appear over the course of the 16 minutes. And for the record there is nothing useless about this video.

"Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave...). logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. this over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. it shows the victory of the creative against the rational, where nature and human fantasy triumph.'