It is just a matter of time before we have the opportunity to customize everything and anything we buy. We already have Mishka with the online Custom Shop allowing us custom colorways, we have the Nike I.D. Studios, Oakley allowing custom colors and lens, and we even have the Bamford Watch Department offering up custom Rolex's starting at about $12,000. Nike is at it again with another new concept of personalization with their My Nike Windrunner campaign. Currently the campaign is somewhat limited in color selection. However you can choose the top and bottom colors, zipper, and included a 10 character embroidery on the hood. Unfortunately at this time it is restricted to South East Asia. But give it 6 months...
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