Frank the Butcher (Concepts Brand Manager) and Deon Point (Concepts Retail Manager) sat down with Nice Kicks to discuss the most recent Concepts x Nike collaboration and the marketing development and guerrilla advertising campaign that went into the promotion of the Blue Lobster Dunk Low Premium that drops tomorrow. A little fact: There were over 40 people in line at Concepts on Wednesday at 7 a.m. for Saturday's release. That's dedication and even blows the Air Yeezy release out of the water. I guess that the fact that there will only be 200 limited edition packaged releases dropping this weekend has something to do with it. The package will consist of a pair of shoes in the limited HAZMAT foam container, Nike SB tee, hang tag, lace lock and 1 of 2 Concepts x Alien Workshop decks.
(via. NiceKicks)
(via. NiceKicks)
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