Wednesday, June 10, 2009

Concepts x Nike SB Premium Blue Lobster Dunk June 20th

It's official...Nike x CNCPTs will be releasing the Blue Lobsters June 20th. Not a lot of details are known about the shoe but stay tuned. If the movie is too long for you, like it was for me, fast forward to the 6 minute mark.

Check out the crazy guerrilla marketing campaign that went into this shoe in Massachusetts.