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Formerly Freshjive
![](http://2.bp.blogspot.com/_5KQfH_PTdRg/SmC7psMJ-HI/AAAAAAAAC1E/6FBX0qmd97o/s320/nolabelhangtag2-761204.jpg)
![](http://4.bp.blogspot.com/_5KQfH_PTdRg/SmC7pRosDtI/AAAAAAAAC08/R1lXfM_3G20/s320/nolabelouter3-743956.jpg)
![](http://2.bp.blogspot.com/_5KQfH_PTdRg/SmC7pH5HPkI/AAAAAAAAC00/IPEL18G7L9A/s320/nolabelshirt1-777396.jpg)
Interesting announcement coming from the Freshjive camp in terms of future collection, designs and marketing. I know for a fact that Freshjive is not the only brand dealing with this dilemma and it will be interesting to see if other brands follow suit.
“Since I started Freshjive, I have had a personal conflict with this business of “branding”. In fact, I was so conflicted at one time, that I quit working. I am in the business of promoting the company brand yet personally I am not interested in items for the brand name.
It’s a bit of a quagmire with me because I hate the culture of promoting a brand yet I enjoy designing clothes and t shirt designs. Beginning with our spring 2010 line, we will no longer be using our brand logo or name on any of our product, including all labeling and t shirt designs. Nowhere on any product will our name or previous brand logo be used anymore.”
Rick Klotz
(via. TimeBomb)