Thursday, July 23, 2009

Freshjive Calls Out Alife

I don't know if Freshjive just ran out of ideas with their new non-branding approach or if there is a little growing tension between Freshjive and Alife. During the Agenda tradeshow in Huntington Beach this week Freshjive was boasting their new Gaylife tee and hat. The design bears classic Alife treatment. Though it reminds me of the jokes from my junior high days (which granted are still pretty funny), I am pretty sure no one will be wearing this. On the other hand I am pretty sure this was more of a marketing tool to bring people into the booth and cause a little ruckus and online traffic. Time will tell.

(via. CtotheJL)