Tuesday, September 29, 2009

Antenna Magazine | KIA Soul x Kid Cudi Event

Antenna Magazine recently had the opportunity to collaborate with South Korean automobile manufacture, KIA. The car of choice was the KIA Soul 5 door hatchback. The car itself was designed in California by Mike Torpey in an effort to appeal to the younger customer. As a result the car comes in over 10,000 combinations of engines, colours, styling and accessories. This particular car lacked nothing.

The goal of the project was to bring to life a car that resonated with the overall feel of the magazine. The result is a very clean and sharp automobile with no detail overlooked. The work on the car was done by New Jersey custom shop Lux Motorwerks.

The crew filled this car with every goody needed for a daily cruise or cross country promo tour. Aside from a motorized trunk clothing display and custom built exhaust the car also has a sunglass and watch glove box display, a custom center console refrigerator, G-Shock clock, HP Netbook, flip video with Blackberry Pearl and PSP's to boot. An office on wheels. If that is not enough, the cars Cone Denim headliner features an inlaid skateboard and trucks.

As part of the project KIA also teamed up with In4mation (Rhandy Tambio), Huf (Keith Hufnagel), Etnies (Pierre Andre Senizergues), Smart Design, DJ Whoo Kid, C-PAS, Todd Schmidt and Original Penguin whose renderings and concepts were on display. There is no word on the future of the Antenna Soul but I did spot it at SHUT Skateboards last week so keep an eye out for it on New York City streets.

The car was the focal point of tonight's shindig at The Ainsworth. The event put on by Antenna in partner with KIA and was hosted by Kid Cudi (which in essences means he made an appearance at 11:30 haha). Music was provided by DJ Phresh who took a liking to Jay-Z as did everyone in attendance.

The event was very well attended by industry and intrigued auto enthusiasts alike.

Special thanks to Sarah at Antenna for getting me on the roster to attend tonight's festivities and shout out to their intern turned newest member Main Kim.