Thursday, February 26, 2009

Rolls-Royce 200EX

I don't usually blog on automobiles, in fact this is a first. But when I was over reading one of Canada's best lifestyle blogs, Inqmnd Blog, they had this gem. The craftsmanship and design of the new BMW-owned Rolls Royce 200EX was too breath-taking not to mention.

Rolls Royce CEO, Tom Purves, had this to say about the addition to the RR family.

"Dismissing the idea that this is just a 'small' Phantom, Cameron elaborates on the mentality behind the design. 'Our customers treat their garages like wardrobes, with different cars for different occasions. The Phantom is like a tuxedo, yet this car is a business suit. It's for a less formal environment.' The stated aims at the beginning of the project were simple. 'We set out to produce the best car in the segment. That goal makes life a lot simpler, to be honest,' he Cameron."

"Car design draws on disparate influences, yet for a brand like Rolls-Royce where product cycles are deliberately long and forms have to eschew fashions and fads, what elements of contemporary design made their mark on the 200EX? 'I think there's a sort of homage to the aeronautical part of the Rolls-Royce story here,' Cameron says, 'this car is informal, and it's taken about a 100 years, but finally we have a grille that looks like an air intake and not another Greek temple'".

"The car will make it first appearance at next month's Geneva show before undertaking a seven country global tour to stir up some salivation amongst potential owners." And the price tag 200,000 Euros ($318,000 CDN).
(via and