Friday, January 2, 2009

Digital Gravel Water Project

Kudos to Digital Gravel's initiative of the Water Project. The goal of the project is to purchase a water play pump in Africa through a very limited tee shirt project.

Digital Gravel has partnered with Hoodman, ABCNT, Selector, Foreign Family, STPL Design, The Hundreds, 3Sixteen, GRTR, Nonsense and Bombin' Magazine. Each of the brands donated a tee shirt design that will go on sale January 5th. The print is limited to 36 tees and 24 hoods. Best part is 100% of the profits will go towards their goal of $14,000 which will cover the full cost of one play pump.

Here is an idea of how the play pump works: